As we move into the future of city-building, creative placemaking is more than a nice idea — it’s incredibly important for the well-being of thriving communities.

The Creative School at Toronto Metropolitan University, in collaboration with The Daniels Corporation, Entro, Lemay, and MASSIVart, highlights this in a new interdisciplinary study released today.

Conducted by academic researchers and industry leaders, A New Bottom Line: The Value & Impact of Placemaking examined the effects of art installations, cultural programming, interior design, wayfinding, place branding, and architecture in public and private spaces.

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